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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 認定 1Z1-1031 試験問題:
1. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
A) The requested data is too high volume.
B) The data provider has blocked the account.
C) The data provider is not already a linked partner.
D) Multiple email addresses are not separated by commas.
2. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
3. Which of the following strategies exhibits Oracle DMP data scoping best practices?
A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.
4. Which of the following are two true statements about ID swapping? (Choose two.)
A) It is necessary in order to ingest data via the Online Ingest method.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
5. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
A) Agency ownership of the DMP
B) Full agency control
C) Client ownership of the DMP
D) Full client control
質問と回答:
| 質問 # 1 正解: D | 質問 # 2 正解: D | 質問 # 3 正解: D | 質問 # 4 正解: D、E | 質問 # 5 正解: A |

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