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Facebook Certified Community Manager 認定 600-101 試験問題:
1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A) Increase community moderation on all platforms
B) Increase video content across all platforms
C) Increase influencer content across all platforms
D) Increase paid spend targeting young audiences on all platforms
2. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
A) Ask community members to send profiles in Austria to follow
B) Run targeted ads to lookalike audiences in Austria
C) Adapt the local dialect and reuse highly successful content
D) Measure the audience of Austrian followers on existing platforms
3. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
A) Tag influencers to share the content and campaign hashtag
B) Change content strategy to target male followers during launch
C) Create targeted posts and ensure the content and tone are inclusive
D) Create a social media account for the new product
4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A) Reach out privately to community members who might be interested in attending
B) Schedule event speakers to host Q&As in the community leading up to the event
C) Provide discount codes to community members who buy early bird tickets
D) Post a link to the event website with a daily reminder to purchase
5. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Share the rules and guidelines as a comment on their post and monitor for future violations.
C) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
D) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
質問と回答:
| 質問 # 1 正解: C | 質問 # 2 正解: B、D | 質問 # 3 正解: C | 質問 # 4 正解: B、C | 質問 # 5 正解: B |

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Takahashi


