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GCCC SCMP 試験シラバストピック:

GCCC Strategic Communication Management Professional 認定 SCMP 試験問題：

1. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
B) "I am not able to help you at this time. Give me your number and I will contact you."
C) "Please come in while I find someone who can speak with you."
D) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message

3. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Aggressively push back against criticism.

4. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) Rewrite the materials for each audience and forward them to the executive.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Reach out to a contact in each location and request audience feedback after the presentation.

5. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A cross-functional communication committee
B) A comprehensive communication strategy
C) A mandate from senior leadership
D) A detailed brand outline

質問と回答：